Senior CRO Operator · 7+ Years · 200+ DTC Brands

Experiment 001 · Hero headline50/50 split · concluded

Var A · Control · Killed

"As a passionate, data-driven CRO expert, I leverage cutting-edge strategies to unlock sustainable growth for DTC brands."

VAR A

0.9% CVR

VAR B

3.8% · +322%

// n=2,480 sessions · p<0.01 · yes, this page tests its own copy

Var B · Winner ✓

You asked to see the work. Here it is.

34 live pages below: listicles, advertorials, full stores and PDPs. Built or rebuilt for DTC brands, from bootstrapped supplements to Physician's Choice, one of the biggest supplement brands in the US.

Scroll them, click them, open them on your phone. Then ask about the numbers behind any of them.

Email Hamid LinkedIn replies within 24h

HAMID CHAKIR
CRO & GROWTH STRATEGIST

+40% CVR · Natural Rems

~50% sub adoption · PC

Peak store CVR

Sessions / mo optimized

Orders / mo

$50M+

Revenue influenced

DTC brands worked on

Some of the brands I'm working with

Physician's ChoiceTru NiagenFree SoulGratsiEnergyBitsSnibbsOrganic TraditionsPYMTruleanEssential StacksKind PatchesSerene HerbsQuasiElectric CloudViDratePretty Boy

Numbers first.

measured lifts from A/B tests and funnel rebuilds. green = verified uplift.

Physician's Choice

Senior CRO. Sitewide testing program across 580K monthly sessions: PDPs, landing pages, offer and subscription flow.

Store CVR

3.95%

Sub adoption

~50%

Natural Rems

Full funnel rebuild: PDP restructure, offer architecture, post-click flow.

Conversion rate

+40%

Average order

+25%

Serene Herbs

Listicle and landing page program plus PDP optimization for paid traffic.

Conversion rate

+30%

Average order

+20%

// figures from analytics + split-test results on client accounts. happy to walk through any of them on a call.

Client review video
assets/client-review.mp4

Book Your Audit

George · CEO, Paid House Agency

Client Review · No Script, No Retakes

Hear it from someone who pays for it.

Anyone can screenshot a dashboard. This is George, CEO of Paid House Agency, on camera, in his own words: what Hamid runs for them, what got tested, and why they stayed.

Real client, live account
Numbers cross-checked in the ledger above
Ask Hamid anything about this account on a call

Email Hamid get the same walkthrough for your store

The proof wall.

every card links to the live page. hover a card to scroll the page.

Format 01 · Pre-sell

Listicles

The workhorse of paid traffic. A listicle catches the cold click from a Meta or TikTok ad and warms it into a buyer before the PDP ever loads. Written, built and split-tested against the client's control.

Format 02 · Story-first

Advertorials

One reader, one problem, one mechanism, then the product. Editorial camouflage keeps skeptical traffic reading all the way to the offer. Built for cold audiences that ignore ads.

Format 03 · Point of sale

Websites & PDPs

Where the money changes hands. Full stores, landing pages and product pages: gallery, buy box, offer structure, subscription flow. Most of the CVR lifts in the ledger above came from testing here.

// all pages live at time of writing. brands own their sites; work shown = pages Hamid built, rebuilt or ran the testing program on.

How the numbers happen.

same loop on every account. no redesigns on faith.

Audit

Analytics, session recordings and funnel data. Find where the money actually leaks, not where it looks ugly.

out: leak map, ranked by $

Hypothesize

Rank fixes by expected revenue impact. The biggest leak gets the first test, always.

out: test backlog

Test

A/B test against the control. Winners have numbers. Opinions do not ship.

out: verified winner

Scale

Roll winners sitewide, feed learnings into the next round. Compounding, not one-off wins.

out: sitewide rollout

// step 05 is step 01 again. the next leak is already ranked.

Behind the pages.

I'm Hamid. For the last 7+ years I've done one thing: make DTC stores convert better. Over 200 brands, from seed-stage supplements to category leaders like Physician's Choice.

My lane is the full conversion layer: listicles and advertorials for paid traffic, PDPs and landing pages, offer architecture, subscription flows, and the A/B testing program that ties it together.

If it's on this page, I can tell you why it's built that way, what it replaced, and what it did to the numbers.

BASE: Waseca, MN, United States
EMAIL: chakircro@gmail.com
FOCUS: DTC · supplements · wellness · pets · beverage

Your funnel is leaking somewhere. I find where.

Tell me what your store converts at today. I'll tell you what I'd test first, before you pay me anything.

Email Hamid Connect on LinkedIn

or write directly: chakircro@gmail.com